Source material
Detailed PDF reports
Substantial publications combining research, recommendations, and practical examples.
de Beaumont Foundation · PDF to web
Turning lengthy reports into useful web resources.
We helped de Beaumont bring a series of communication toolkits to the web, giving readers clear paths through the research, practical guidance, and examples.
Explore the toolkit series- Client
- de Beaumont Foundation
- Work
- Content structure & web development
- Focus
- Scannable reports and clear navigation
Web experience
Scan, choose, explore
Topic links, descriptive headings, and consistent content patterns help readers find the material they need.
The challenge
Make the depth easier to navigate.
A long report serves many readers. One person may want a quick talking point before a meeting. Another may need an example, a planning framework, or the research behind a recommendation.
Our task was to translate these substantial documents into web pages that support those different ways of reading: a quick scan, a targeted lookup, or a deeper exploration.
Our approach
Build clear paths through the content.
We organized the reports for web reading, with overviews that introduce the main topics and consistent structures that make detailed sections easier to follow.
- 01Give readers an overview
Show the main topics at the start, with direct links into the guidance readers are looking for.
- 02Create a clear heading hierarchy
Break substantial content into recognizable sections and subsections so readers can orient themselves as they move through the page.
- 03Use consistent content patterns
Distinguish research insights, explanations, talking points, examples, and exercises with repeated labels and layouts.
- 04Support quick reference and deeper reading
Keep the full guidance available on the web, alongside downloadable summaries and complete PDFs.
Examples from the work
One approach, several toolkits.
These three reports show how the same principles work across different audiences and types of guidance.
- 0138-page source PDF
Communicating About Public Health
Key ideas, talking points, and examples form a consistent reading pattern, with direct paths to the practical guidance.
- 0232-page source PDF
Communicating About Public Health with Policymakers
Topic links connect audience insights, the message formula, examples, and meeting guidance, giving readers several useful entry points.
- 0346-page source PDF
Engaging Business Leaders in Public Health Partnerships
Audience guidance, a five-step engagement framework, exercises, and reference material give readers distinct places to find and revisit.
The result
Resources people can scan and return to.
The reports now have web presentations that support reading from beginning to end and jumping directly to relevant topics. Readers can scan the structure, find useful guidance, and return to it when preparing a conversation or planning their next step.
Preserve the research. Improve the reading experience.
de Beaumont provided the research and guidance. Our work focused on translating that material into a web experience with clear paths through the content.
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