Search Engine traffic will often form a majority of your site traffic, so it’s important that you understand what you can do to ensure that your site ranks high in search engine rankings.
If you’re just getting started with Search Engine Optimization, you should definitely take a look at this 10 minute video that Google released this week, which describes the key things to think about to ensure that your site ranks highly. Even if you’ve got a good background in SEO, it’s worth getting a refresher in case things have changed since your last deep dive into the secrets of SEO.
For a more advanced lesson check out another video from Google on how to use Google Webmaster Tools for SEO.